Removing Doubts about Blogging for Business Success
We are living in a world that is internet driven, where people are more connected than ever before and are finding strength in and embracing diversity. The old dividing lines between age, race,...
View ArticleWhat is an email newsletter?
Everyone knows that in today’s market, a strong web presence is vital. It is no longer enough to simply put up a webpage and wait for the world to come to you. While social networking, blogs and ads on...
View ArticleWhat Content Should an Email Newsletter Contain?
Once you decide to establish an email newsletter, you want to make sure that it is appealing and easy to understand. Research shows that subscribers rarely read all the way through email newsletters;...
View ArticleHow Often Should You Send an Email Newsletter?
The question of how often to send your email newsletter depends on a number of factors. Certainly, you will want to send one out on a regular and consistent basis, but how often and how many will...
View ArticleDifferent Programs for Sending an Email Newsletter
Whether your website is HTML or based off of, for example, WordPress, there are a number of programs available to set up and send an email newsletter. First, let us look at a couple of ways to to this...
View ArticleWhat is a Brand?
It is impossible to overestimate the importance of branding when it comes to your business. Establishing and marketing your brand can be the difference between success and failure. The first thing...
View ArticleBranding Yourself
In order to establish your brand, you will need to take a look at some aspects of your company and how they relate to the public. Once you’ve defined your brand, you can build on that foundation when...
View ArticleTime for an Update
Thanks so much for those of you who let me know you have been missing my blog posts. The last two months have been rather crazy – no excuse – just the reason I have been silent for awhile. But let’s...
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Social Media Strategy Wheel
CONFUSED BY HOW THE PIECES FIT TOGETHER AND SUPPORT EACH OTHER? The Social Media Strategy Wheel™ is something I created to help audiences and clients understand better the best use and purpose of each...
View ArticleSay What You Mean and Mean What You Say!
In general, I think I’m a pretty articulate person but recently I really missed my mark and oh boy, did I make a BIG mistake! On the March 18th LinkedIn Lady Show, one of the issues I addressed was...
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Start With a Few Minutes a Day
I continued to learn every day from my clients, my audiences, and my listeners that the number one obstacle for sustained social media success is TIME! I get it…I really do get it. We are all busy...
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Building Trust through Social Media
In the social sphere, if you do not have trust, you do not have anything. You can have all your logos in the right place, all your design elements aligned and all your social media “techniques” in...
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Tips to Balance Social Media Engagement
Chances are slim that you can simply grab a Twitter account, setup a Facebook page and spend every day tweeting out randomness and see results unless there is a method to your social madness. At the...
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Social Media and Customer Service
Social Media and Customer Service Businesses, like humans, are imperfect. Sometimes people have to wait. Mistakes happen every occasionally. Good service does not require perfection, but it does...
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6 Tips for Increasing Blog Traffic
For every blog that succeeds and builds a solid following, you have at least a hundred blogs that end up in the graveyard. Building a high quality blog following requires both dedication over the long...
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10 Social Inspiration People Metrics You Can’t Ignore – Part 1
Welcome to the inspiration age fueled by people. We are no longer simply in an information or technology age. This era is about people. Yes, we have tons of technology and it’s changing faster than we...
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10 Social Inspiration People Metrics You Can’t Ignore – Part 2
Welcome to the inspiration age and you possess the power to do the inspiring! We are no longer simply in an information or technology age. This era is about people. Yes, we have tons of technology and...
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LinkedIn – The Beginning of Every Job Search
LinkedIn is an online directory of professionals and companies and is the perfect job search tool for everyone. Many recruiters and companies are calling it essential that any job seeker have a...
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Using Your Connections on LinkedIn
Many companies use LinkedIn to recruit employees. One reason many use it is because it is a keyword dense database with thousands of people. It is easy to look up employment history, skill sets, and...
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